‘Your Local acai dealer’

WIP is officially the hottest açaí joint to hit Belfast. Slinging stacked bowls, killer coffee, and matcha that’ll make you feel like you’ve got your life together, they needed a brand with enough personality to keep up. So we got to work: a hand-drawn logo with plenty of swagger, a custom typeface to match and a whole crew of açaí mascots and mischief-making characters. Along the way, we cooked up some snappy slogans and turned them into bold lock-ups to pull everything together into one loud, confident, unmistakeably-WIP package.