‘FILM built for speed’

Visuals.Dept (formerly Ragit Group) are trackside storytellers. Specialising in automotive and motorsport culture, they chase race teams and championships across the globe, capturing the chaos of the pit lane, the intensity of the grid, and everything that happens behind the scenes.

The guys came to us ready to tear things up. They wanted a bold new direction - something that screamed credibility, backed their bread-and-butter work, and pushed them further into the creator space, with a brand built to live beyond the screen and onto merch their audience would actually want to wear.

The brief? Emotive. Retro. Racy. And unapologetically versatile. Instead of boxing them into a safe, polished “branding” system, we built a flexible graphic toolkit that could be remixed, hacked apart, and reassembled wherever the brand needed to show up. To dial up the personality, we created a lineup of mascots that bring attitude and character to the world of Visuals.Dept - including Elvis, the company sidekick: a stocky British Bulldog with a soft heart, a warm stare, and his own brand of attitude.

Once you’re done here, be sure to head over to instagram and give them a follow here Visuals.Dept . These guys rule!!!