‘Exeter's Original Sourdough Bakehouse’

Boatyard Bakery is a Sourdough focussed bakery in the popular area of the quay in Exeter. 

Boatyard, understanding the power of likes, shares and followers wanted to attract a new clientele to the venue who are more social media savvy, whilst of course not alienating the loyal customer base who may be of an older sensibility. With the university on the doorstep, and the footfall that the quay draws, this was a real opportunity to make an impact and gain a new batch of loyal customers that will keep coming back and shout about all things Baked on their socials.

Boatyard are keen supporters of all things local, especially when it comes to ingredients. Not only do they use local, they supply local. Boatyard supplies 80-90% of the Sourdough to local establishments in and around the Exeter region, so it was important to bring this into the brand.